If you are unaware of the degree to which our world is currently undergoing a musical revolution, one snapshot of my email inbox could easily convince you of the fact. Amidst grammar-plagued bank transfer requests from Nigerian princes and pharmaceutical promises of a better sex life, you will find a host of emails from music-related websites. Almost all of these music websites feature articles discussing how to better connect with your fan base, why the old music business is dying, and 51 ways to write a better band bio.
I can’t recall an article specifically devoted to asking: “What is success?”, but the evolution of the industry is forcing artists to examine that question.
The Classic Model of Musical Success:
1. We “get discovered”. A famous producer recognizes our genius and signs us to a record deal. The record company pays for the recording of our album in a studio (taking money from the sales of our album to recoup their investment).
2. Money flows in from all directions because the world can’t get enough of our music. The band buys a flamingo because this is first time we’ve ever had money, and hey, it’s a flamingo.
3. We tour constantly, selling out arenas and becoming increasingly rich and famous.
4. We learn that it is illegal to keep flamingos as pets. As police begin arresting the entourage, our drummer attempts a getaway by tying his flock of flamingos to a lawn chair. An ambulance is summoned shortly and all parties agree the incident never happened.
5. We hire a new drummer while the previous one’s bones knit.
6. Adoring fans become stalkers. We hire bodyguards.
7. Someone rewires the hot tub on the tour bus.
8. Angela Lansbury shows up to investigate an unfortunate hot tub “accident” (turns out it was Carlos, a former electrician and aspiring guitarist who became enraged when our guitarist stole a melodic riff from Carlos’ flamenco performance at a coffee shop in Boca Raton)
9. Someone in the band releases an unauthorized autobiography
10. Someone else in the band reads the autobiography
11. The band breaks up
12. We reunite for the Hall of Fame induction, and whenever we need money to buy exotic birds.
Seems pretty straightforward, right? There may be a few variations along the way, but 90% of the time, that was how it went down.
Today’s Model of Musical Success:
1. Go viral online with an acoustic guitar and a love song cover? Audition for American Idol and be really good or reeeeeeaaaaaallllllly bad? Go the traditional route of playing lots of shows and building a following? Wear a dress made out of meat and shock the world?
Your guess is as good as anyone’s (but for goodness sake, don’t forget to be sexy).
There are an infinite number of ways to diagram the new model, but almost none of them start with getting signed by a major record label. Record labels are in trouble because they no longer have a stranglehold on production and distribution of music. Sufficiently motivated and talented artists can create and release their own music to the entire world with a few clicks of a mouse and a LOT of hard work.
The changes in the industry are fascinating, but perhaps we need to examine the motivations for success to better understand the models that create it.
John 1:37-38 – “The two disciples heard him speak, and they followed Jesus. Jesus turned and saw them following, and said to them “What do you seek?””
What do I seek?
What is success?
For me, this question is played out every day in the soulless artistic graveyards of our generation: CD bargain bins.
I love a good deal, but when I flip through faceless CDs in the bargain bin at a retail store, my heart grows heavy. What some see as random collections of has-been artists who aren’t “good” enough to command full price, I see as a place where Dreams Go to Die.
That nose flute album of traditional lullabies by the Scottish boy? In order for his CD to arrive in this bargain bin, the boy had to practice his nose flute (which is not an altogether pleasant experience, I’d imagine), go to a studio to record his carefully selected lullabies, create artwork for the project, mass produce the CD, have discs physically shipped to retail locations around the world, and market the snot out of it (ha!). This huge amount of effort was all sustained by the power of his dream. And in the bargain bin his dream has met with the worst possible reception: apathy.
Artists crave relevance. If our art isn’t relevant, then how does its existence matter? Connecting with people is the whole point.
What do I seek?
What is success?
I haven’t got it all sorted, but I think a lot of it comes down to what fuels your dream: Why does relevance matter to me? Is it because my ego survives on crumbs from the approval of others? Is it because I want to be engaged in pursuits that effect people on meaningful levels?
I wonder what God’s Model of Musical Success looks like? I suspect something like this:
1. Ask.
2. Trust Me.
3. Create fearlessly.
4. Ask.
5. Trust Me.
Here are the lyrics to a song called “You Are My Passion” (by Jesus Culture):
I’m alive to bring glory to You, King
God of victory, You are my passion
It’s in the way You are, You don’t change at all
Great and humble God, You are my passion
My strength in life is I am Yours
My soul delights because I am Yours
Your will on earth is all I’m living for
Jesus, I glorify
Jesus, my love is Yours
You are my heart’s desire
I live to know You more
Light that breaks the darkness, showing what true love is
Always full of goodness, You are my passion
You never do me wrong, the meekest man, but strong
The most perfect song, You are my passion
My favorite line in this song is: “My strength in life is I am Yours”.
It’s such a simple thought, but so profound….and completely life changing if I were to own it as truth.
Could it be that God doesn’t worry about whether my best efforts end up in the CD bargain bin? Or if I face the Shrugging Dragon of Apathy from people I long to impress?
My heart says God’s not too concerned about my ego.
What do I seek? For God to use me.
And God is well capable of using the CD bargain bin.
So maybe success hasn’t got anything to do with how my music is received. Maybe it has to do with how and why it is created in the first place.
1. Ask.
2. Trust Me.
3. Create Fearlessly.
4. Ask.
5. Trust Me. Don’t worry about the bargain bin.
6. Here, have a flamingo. Or not. It doesn’t matter, just don’t tie him to a lawn chair.



